Tuesday, February 6, 2007

The Posers



Hollywood is now in full swing of the 2007 award season, so please take a moment to acknowledge “The Posers.” No, not those group of people who masquerade on the red carpet pretending to be A-list when they are actually a few letters further down the alphabet. The Posers in reference are the ones who teach celebrities how to pose on the red carpet.

“There are simple things that can be done to make you look that much better or that much taller,” says Mac Folkes, runway coach and movement teacher at Ford Model Agency.

The whole idea of The Poser is to help celebs accentuate their look while taking photos on the carpet. The Posers instructs in how to capture the light so that your skin looks flawless or how to position your face a certain way so that a bumpy nose looks like a button or by slightly turning to the left or right one can minimize that pouch belly.

In order to master the carpet, Folkes suggest, “Practice, practice, practice. Look in the mirror. See what works best for you. Have a friend come over and critique you. Or better yet, hire a professional.”

Folkes also believes that celebrities should look natural on the red carpet. “Some of the red carpet shots look so contrived,” says Folkes. “Celebrities should look as if they are not caught posing, but as if a photographer has caught them looking beautiful.”

And Beyonce Knowles is one of the celebs who Folkes believes was caught posing.

Knowles has been given much flank for her hand-on-back-of-head stance, exposing her underarms as she sashays down the red carpet. Gossip blogs and weekly tabloid magazines had a field day publishing pictures of Beyonce and her pits.

“You have to be a pretty brave mama to be putting your hand on your head,” says body-language expert, Patti Wood who analyzed this pose for the February 9th issue of Entertainment weekly. “It’s typically a male posture. It’s called the ‘cape and the crown’ [meaning] I’m in charge. I’m royalty.”

Well then perhaps, Knowles would like this to be her signature pose. Many celebrities in Hollywood have a pose that they do for each red carpet event. Jennifer Hudson has her hand-on-hip, back arched pose that slenderizes her full figure frame. Vivica A. Fox masters the one-foot-in-front-of-the-other pose. And Renée Zellweger is known for the over-the-shoulder pose, which Folkes says is now “so played out.”

“Cate Blanchett is the queen of the carpet. Why? Because she always looks amazing and regal,” says Folkes. And that is exactly how you want to look on the red carpet.

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